Adrian is a partner in the Creative, Brand & Media business at Deloitte. The business is structured to supercharge creative problem-solving capabilities across the entire firm.
Underpinned by Deloitte’s deep industry and technical knowledge, the new practice is designed to deliver efficient, powerful and authentic engagements in areas that include behaviour change and human experience across multiple sectors including healthcare.
Prior to Deloitte, Adrian was Managing Director of the highly decorated McCann Melbourne, recipient of multiple Agency of the Year titles at some of the world’s most prestigious creative award festivals.
Adrian’s involvement in behaviour change includes the most engaged campaign of all time, “Dumb Ways to Die”, and other globally recognised work such as responsible gambling, technology in hospitals and social etiquette.
All up, he has been recognised over 700 times at global and local award shows and also has judged at the Cannes Lions Festival of Creativity, New York Festivals and for the World Advertising Research Centre.