Simon Bell – Professor of Marketing, University of Melbourne

Simon Bell panellist photoSimon is Professor of Marketing in the Faculty of Business & Economics and Interim Director of the Centre for Workplace Leadership (CWL) at the University of Melbourne.  He is also a Fellow of the Judge Business School at Cambridge University where he was previously a faculty member.  He holds an honours degree in economics and completed his PhD in marketing at the University of Melbourne.

Simon has worked extensively with industry in research, consulting and executive education capacities.  He has worked with organisations, both locally and abroad, including Goldman Sachs, PWC, Bunnings, Honda, Shell, Royal Mail, Rolls Royce, Agricultural Bank of China and IBM.  He has delivered executive education courses for Cambridge University, Duke Corporate Education and Melbourne University.

Simon writes and consults on a range of issues including frontline employee performance, customer education and loyalty, innovation and social networks within and between organisations.  His research has focused on the retail and professional services industries and has been published in leading journals such as the Harvard Business Review and Sloan Management Review.  Simon also sits on a number of editorial boards and is a Fellow of the Royal Society of Arts.