Tackling Our Thorniest Problems with a Nudge

28th August, 2018:  5:45 pm – 8:15 pm

Worldwide, people are suffering from declining health status, the rise in chronic disease and increasing waistlines.  Coupled with ageing populations, these present huge challenges to health systems.  Exploring new ways to address and solve these problems has given rise to using insights generated by the understanding of people’s behaviour (health workers, clinicians and users of health services) and then seeking ways to change the behaviour.  We now have behavioural insight teams within governments globally and a renewed focus on co-design and co-production with a view to deliver better engagement between the health provider and healthcare recipient.

Join us for an extraordinary evening, sponsored by The University of Melbourne, on how industry, and now healthcare, is using behavioural insights to fundamentally change people’s behaviour and solicit better engagement amongst the participants with the objective of delivering improved results.

We’re extremely pleased to have Professor Charles Abraham, University of Exeter Medical School, who was recently named one of the top 100 practicing scientists in the UK by the Science Council and especially noted for his contribution to training and supervision in health psychology.  Professor Abraham has recently joined the faculty at the Melbourne School of Psychological Sciences in the Faculty of Medicine, Dentistry & Health Sciences at the University of Melbourne.

Joining him on our panel is Adrian Mills, the co-creator of the most engaged campaign of all time “Dumb Ways to Die”.  Prior to joining Deloitte Australia as a Partner, Adrian was Managing Director of the highly decorated McCann Melbourne, recipient of multiple Agency of the Year titles at some of the world’s most prestigious creative award festivals.

We’re also delighted to have Sam Hannah-Rankin who is the Director of Public Sector Innovation for the Department of Premier and Cabinet in Victoria.  Sam is responsible for the Victorian Government’s Behavioural Insights Unit.

Our evening will be moderated by Simon Bell, Professor of Marketing, Faculty of Business & Economics, and Interim Director of the Centre for Workplace Leadership (CWL), both at the University of Melbourne.  He is also a Fellow of the Judge Business School at Cambridge University where he was previously a faculty member.

Needless to say, this will be an “insightful” evening; so, come and join us and your fellow colleagues.